About Cove
Cove is a resale intelligence platform that turns your wardrobe into a portfolio. It knows what you own, what it's worth right now, and handles selling — so you don't have to.
Where the name comes from
“Gadgets and gizmos aplenty.
Whosits and whatsits galore.”
The Little Mermaid was the first movie Natalia — Cove's founder — ever loved. Not for the romance. For Ariel's grotto.
A hidden cove, packed floor to ceiling with treasures she'd collected from the human world. Thingamabobs. Gadgets. Things she adored but couldn't name, couldn't value, couldn't use. She just knew she wanted more.
Sound familiar?
Your closet is your cove.
Full of things you collected and forgot were valuable.
Ariel didn't know a dinglehopper was a fork. She didn't know her collection had value beyond the joy of having it. That's most people's relationship with their wardrobe — bought with love, forgotten with time.
Cove is the intelligence Ariel never had. It looks at everything in your cove — every jacket, every sneaker, every bag bought on impulse — and tells you exactly what it's worth today, and what to do about it.
The mission
Every consumer deserves to know
what they actually own.
The resale market hit $218 billion in 2023 and is still accelerating. But the tools to participate in it — the listing apps, the pricing spreadsheets, the platform juggling — were built for professional resellers, not everyday people with busy lives and full closets.
Cove is built for everyone else. The person who paid $400 for something they wore twice. The person sitting on a sneaker that tripled in value. The person who just wants the stuff out of the closet and a fair price for it — without spending a Sunday on Poshmark.
Scan your receipts. Know your inventory. Get resale estimates in real time. List in one tap. That's it. No expertise required.
Ready to see what's in your cove?