Short answer: yes, Abe Mor is a legitimate diamond buyer. Based in New York's Diamond District on 47th Street, the company has been buying and selling diamonds for decades. They have a physical location you can visit, GIA-certified gemologists on staff, and a long track record.
How Abe Mor works
Abe Mor offers two primary services for sellers:
Direct purchase: They evaluate your diamond or piece of jewelry and make a cash offer. Transaction completes quickly — often same day for in-person visits.
Consignment: They list your item and sell it on your behalf, returning a higher percentage of the sale price when it sells. Timelines vary.
For remote sellers, they arrange insured shipping for evaluation. The process mirrors what Worthy offers, without the auction model — Abe Mor makes a direct offer rather than running a competitive auction.
What they pay
Like any diamond buyer, Abe Mor pays wholesale-adjacent prices. Expect 30–50% of retail for most diamonds and fine jewelry, depending on the stone's specs (GIA-certified stones in popular parameters do better), the setting's gold content, and current market demand.
This range sounds low — and it is, relative to retail. But it's consistent with the diamond secondary market generally. Diamonds lose a significant portion of retail value the moment they're purchased, and the consumer resale market is thin compared to the wholesale market.
GIA-certified stones with strong cut, color, and clarity grades consistently attract better offers than ungraded stones. If you have a GIA report, have it ready.
Abe Mor vs. Worthy
The key difference:
- Worthy runs a competitive auction among industry buyers. If multiple buyers want your stone, the price goes up.
- Abe Mor makes a direct offer. It's fast and certain but doesn't create the same competitive pressure.
For stones with strong specifications (D-H color, VS1+ clarity, excellent cut, 1 carat+), Worthy's auction model may generate a higher number. For more common stones or items where speed matters, Abe Mor's direct offer has advantages.
Getting quotes from both is low-effort and worth doing for anything significant.
The in-person option
One meaningful advantage of Abe Mor: you can walk into their 47th Street location with your item and get an offer face-to-face, on the spot. For sellers who are uncomfortable shipping a valuable diamond to a company they've never met, this removes the entire remote-shipping concern.
New York's Diamond District has dozens of buyers — if you're going in person, it's worth getting 2–3 quotes on the same day while you're there.
What to bring
- Original GIA or IGI certificate if you have it
- Any original receipts or appraisals
- The setting (even if you're selling just the stone — the gold has melt value)
The bottom line
Abe Mor is legitimate and worth including in your comparison process when selling a diamond. For sellers in or near New York, the in-person option is particularly valuable. Get quotes from multiple buyers — Abe Mor, Worthy, and at least one local jeweler — before deciding. The difference between the best and worst offer for the same stone can be substantial.