Mass Market & Generalsell.amazon.com

Amazon Selling Fees
— Full Calculator & Breakdown

Amazon's marketplace reaches hundreds of millions of shoppers, but its fee structure is steep for clothing (17% referral fee) and the platform isn't designed for secondhand. Best reserved for new-condition, branded items with a clear UPC.

Seller fee

17% referral + $0.99/item (apparel)

Best for

New or like-new branded…

How Amazon fees work

Fee typeAmount
Referral fee — apparel (17%)
Varies by category; 17% for most clothing
Varies by category; 17% for most clothing
Per-item fee
Individual seller plan ($39.99/mo Pro plan waives this)
$0.99 on $100

Fees shown for a $100 sale price. Use the calculator to see your exact amount.

Tips for selling on Amazon

1

Only list items with a UPC/barcode — Amazon's catalog matching requires it.

2

For secondhand, Poshmark or eBay are almost always better. Amazon shines for new-condition only.

3

Calculate FBA fees carefully before listing — fulfillment costs add up fast.

Pros & cons

Pros

  • Enormous buyer base
  • High consumer trust
  • FBA available for hands-off fulfillment

Cons

  • 17% referral fee is very high
  • Not designed for secondhand
  • $0.99 per item on individual plan
  • Complex fee structure

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Amazon Fee Calculator

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Fee estimates only. Verify on Amazon before listing.