Mass Market & Generalsell.amazon.com ↗
Amazon Selling Fees
— Full Calculator & Breakdown
Amazon's marketplace reaches hundreds of millions of shoppers, but its fee structure is steep for clothing (17% referral fee) and the platform isn't designed for secondhand. Best reserved for new-condition, branded items with a clear UPC.
Seller fee
17% referral + $0.99/item (apparel)
Best for
New or like-new branded…
How Amazon fees work
Fees shown for a $100 sale price. Use the calculator to see your exact amount.
Tips for selling on Amazon
1
Only list items with a UPC/barcode — Amazon's catalog matching requires it.
2
For secondhand, Poshmark or eBay are almost always better. Amazon shines for new-condition only.
3
Calculate FBA fees carefully before listing — fulfillment costs add up fast.
Pros & cons
Pros
- ✓Enormous buyer base
- ✓High consumer trust
- ✓FBA available for hands-off fulfillment
Cons
- ✕17% referral fee is very high
- ✕Not designed for secondhand
- ✕$0.99 per item on individual plan
- ✕Complex fee structure
Fee estimates only. Verify on Amazon before listing.